Marazzi Package Design


The current Marazzi packaging was inconsistent across the brand. Some packages have a specific colored box for each collection, while others remain white and blue. The creative team wanted to unify the brand to have consistency on shelf.


Concepting

This design was a group collaboration and is being shown here to provide insight of the progression of the package design shown below.

The team worked together to create a new visual system for the overall packaging, as well as the different collections offered.  

OldBox.jpg

Creating the Color Palette

THE OBSTACLE 
Marazzi tile is sold at Home Depot stores. Their original brand color was very similar to Lowe’s blue, so we were asked to come up with solutions that could still feel upscale but also fit on the Home Depot shelves.

Colors_Final.jpg

Final Color Choices

OPTION 1: This warm black provides a deep, rich color. If you use a tone of this color, it creates a classy gray color that will be neutral, true to brand, and not overwhelming on shelves. The gray will allow the color of the tile to be the main character. 

OPTION 2: By adding a lighter blue to the Marazzi brand colors, we would stay close enough to their brand while far enough away from Lowe's branding. The light blue would stand out on the shelves with the more neutral pallets. 

StandingGray_2_TRIO.jpg

OPTION 1 : Warm Black

OPTION 2 : Light Blue, Pantone 5503


Updated Wayfinding: Icons

Overall, the icons provide a higher end look that communicated information about the tile quickly and easily. 


In Store Application

Point of purchase materials and suggested merchandising layouts for the bay.