MCDONALD & SON ELECTRIC

THE ASK

The client requested a quick logo for application on business cards. This is a small, father and son business, and I wanted to do something that would be simplistic, yet stylistic. I also wanted to provide an option that could later be adapted to other branding elements past a business card, such as t-shirts or a billboard.

THE LOGO

The logo works with words or alone as an icon. I chose the lightbulb because their business focuses mainly on the maintenance of billboards. The warm, yellow-orange hues to be eye-grabbing and give the idea of electricity (heat).


APPLICATIONS