North Pier Brewing Anniversary & Can Release


 
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Naming the Event

Our team went through a few naming brainstorms, and from this we derived three different concepts to show. Of these, “To Those Who Wander” was chosen. This theme was to be a toast to their customers who enjoy adventure and how they would now be able to have their North Pier brews with them on-the-go.


Illustrations

I was responsible for creating the etching style line art that would be used across the program. This art would be applied to social posts, posters, coasters and more.


Brewing & Canning Line Photography

North Pier wanted some new photography to promote their new can release. To hype the release we wanted to share both the brewing process of the beer being canned, but also the canning line itself. The team used this photography in their social media ads.


Social Media

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The above images show the themed artwork and photography applied to social posts to promote the anniversary and can release party.