ABAI Chicago 2014 Branding

initial concept

This project was a group project with two other designers, Abby Goglin and Dave Doss. We worked together to come up with branding for the Association for Behavior Analysis International Convention in Chicago, Illinois. 

colorful Chicago

My concept featured an abstract look of colorful shapes that would represent the famous buildings and locations in Chicago. Each poster features a different type treatment for all campaign materials. This was done to test out each type layout for the client to choose which they preferred. The bottom two posters were more successful than the top two by having more interesting and complex shapes, and the more complex skyline. This led to further development of the idea from just colorful shapes to that of a cut paper look. This idea was carried out in the next (and final) stage.

The next stage

The 2014 conference would be the 40th Anniversary for the convention so the client wanted to show imagery that would reflect upon the history of Chicago. Below is the final imagery for the convention. 

torn paper: new approach

The cut paper idea was something we agreed on as a team, but after further exploration we decided that to tie in the history of Chicago and the convention. Abby came up with the following designs that the team helped to execute. The book above was my contribution to the set of designs for the convention. The cover and interior breaker pages feature torn paper featuring old photos of Chicago and new Chicago that are arranged to create excitement and show the artistic side of the city.