National Audubon Society Field Guide Redesign
A NEW SYSTEM
National Audubon Society has a large collection of field guides that are easy to carry and use, but the overall look and design of the books seemed like they need an update. This concept provides a system for the guides that can be carried across their library. Each guide would have a specific color that is pulled from the image that is on the front.
Each guide would have a specific color that is pulled from the image that is on the front. The sans-serif typeface provides an easy to read spine. The color coding and simple to read type makes it very easy to quickly find the guide you need to reference.
The covers feature a hand-painted watercolor of what the guide entails. The choice of using a watercolor came from the idea of painting en plein air, thinking that if you were out in the field you may sit down and sketch the animal/flower/insect/etc. that you are seeing to reference later. It also makes the guides a collectible piece of art as well as a functional tool
a note about the paintings
I hand-painted each watercolor for the books. Watercolor is something I really enjoy and love incorporating into my designs.