Daltile Point of Purchase Materials
information at a glance
These banners were used during a Home Depot store walkthrough to educate sales associates and managers. It quickly shows the tile in homes to provide inspiration and excitement about the new tile selection.
Store walkthrough brochure
This brochure was used to educate sales associates during a Home Depot manager walkthrough. It featured information about the new tile trends, as well as benefits and features of the new tile. The gatefold allows the most important information to be easily accessible to the viewer and the interior of the brochure features room scenes to show off the tile, as well as information and sizing information.
SPECIAL ORDER BOARDS
The ask from the client was to take the two existing boards, combine into one board, and create a second board for trim pieces. The boards would no longer have actual tile samples but would be printed and mounted into the bay.
Instead of just combining them, the solution was to create a type of wayfinding for customers to easily read and interact with these boards. The wayfinding is used to better describe each color, the available sizes, and their corresponding prices. Small thumbnails of available colors are shown similar to the previous version with actual tile. The tables were redesigned to have more consistency and ease of use.
The second board is uses the same system, and in addition, the board with trim follows helps you find the trim used in the image and matches it to the trim below. Each piece has its size and part numbers listed.
Hardset display and POP
touch and feel interaction
Each board would feature at least one full size tile sample that would sit on top of the printed piece. By doing this, the customer is able to see and feel the real tile up close. This allows them to know actual color and texture of the tile without opening boxes, and helps them decide on the tile that is best for them. The printed piece features a room scene of the tile for inspiration, the tile name, key features and benefits and a few other facts about the tile.
The top bar features either yellow, green or blue, which depicts each level of tile to help differentiate the price points.